Steve Jobs may have lived by his mantra, “Stay Hungry, Stay Foolish” — but he never mentioned anything about staying thirsty. Stay Quenched… and stay extraordinary.
The latest design iteration by Diet Coke is genius. I’m one of DC’s biggest brand ambassadors and vocal fans (nobody at my agency asks for my drink order at meetings any longer…it’s assumed)….
It speaks to my audience segment with relevance and strikes an emotional chord with me that resonates “affinity match affinity match” with subtle under and overtones.
Steve Jobs loved beautiful things. Diet Coke is beautiful.