Summary
David Chung has over 8 years of experience in B2B and B2C marketing, and is a specialist in paid search, web analytics, and integrative strategy for enterprise clients. He provides media cost forecasting, trend identification, online consumer segmentation, web analytics, and portfolio bid optimization for an enterprise marketing team. He has advanced-level certification in Google AdWords and Analytics. Prior to his current position, David facilitated paid search analysis, social media strategy, email marketing and web analytics for an interactive agency specializing in the hospitality/tourism industry. He studied Industrial and Organizational Psychology at George Washington University in Washington, DC, where he interned at multiple government organizations, including the National Institute of Health.
Currently, David is the lead media strategist and account supervisor driving marketing and advertising programs for a Fortune 50 finance and insurance company (Anthem, Blue Cross, Blue Shield), an international consumer technology and software company (AVG Technologies), as well as direct-to-consumer ecommerce strategy and execution for a portfolio of global houseware brands (Mikasa, Kitchenaid, Farberware, Cuisinart).
Active initiatives include integrated marketing management strategy (display, organic, paid, offline integration and attribution), web analytics and user experience testing with microsites and landing pages, and linking media modeling methodologies with multiple client KPIs from engagement, lead, sale, retention, revenue, profit margin, and lifetime value to maximize conversion volume.
Specialties
Paid Search / PPC, SEO, Analytics, Marketing Strategy, Display Advertising, Email Marketing, Market Research, Revenue Management, Social Media Advertising, Multi-Channel Attribution, Portfolio Bid Optimization, Cross-Channel Integration, Mobile, Google AdWords, Google Shopping, DoubleClick for Advertisers, Microsoft AdCenter.
Awards Ceremony for Biggest Search Geek 2011 by SMX 2011
Link to Official Google Certification Profile Page for David Chung